SheThrives: Welcome to another inspiring edition of Thrive Tales, where we spotlight women who are not just participating in the business world but are reshaping it. Today, we learn about Ava, a 34-year-old Tech Startup Founder from Melbourne, who’s breaking new ground in the technology sector. Ava, thanks for joining us. Could you start by telling us a bit about your journey?
Ava: Thanks for having me! Sure, I began my career in what you might call the typical tech environment - overwhelmingly male and quite intimidating at times. I noticed early on that the tech solutions offered were often from a very narrow perspective. I saw a gap, especially in software development, for products that catered to a broader, more diverse audience. That’s where my journey began - with the idea to create technology that speaks to everyone.
SheThrives: That’s incredibly inspiring. Can you share a challenge you faced in this journey and how you overcame it?
Ava: One of the biggest challenges was securing funding. Walking into rooms full of potential investors, I often felt like I had to work twice as hard to prove my company’s worth and my capabilities as a leader. It was daunting. But I focused on building a solid business plan, gathered a diverse and talented team around me, and honed my pitch until it was irrefutable. Perseverance paid off, and here we are, three years later, with a thriving business.
SheThrives: It’s heartening to hear about your perseverance. Along the way, what lesson stood out the most for you?
Ava: The importance of resilience and a support network. There will always be setbacks, but having a community of mentors, friends, and fellow entrepreneurs to lean on makes all the difference. Also, never underestimate the power of a well-timed coffee break to solve a problem!
SheThrives: In a sector that’s rapidly evolving, how do you stay ahead of the curve?
Ava: Continuous learning is key. I make it a point to stay updated on industry trends, advancements, and emerging needs. Encouraging my team to explore new ideas and technologies keeps us all motivated and innovative. It’s about creating a culture where curiosity is valued and risks are embraced as part of growth.
SheThrives: What advice would you give to women aspiring to break into male-dominated industries?
Ava: First, believe in your unique perspective and value. What you bring to the table is needed and important. Second, find your tribe - those who uplift and support you. And finally, don’t be afraid to take up space and assert your voice. The path might be challenging, but it’s also incredibly rewarding.
SheThrives: Lastly, what’s next for you and your company?
Ava: We’re looking to expand our product line and explore international markets. Personally, I’m passionate about mentoring young women in tech, so I’m working on launching a mentorship program. The journey continues, and I’m excited for what’s ahead.
SheThrives: Ava, your story is a testament to the power of determination and vision. Thank you for sharing your journey with us and for paving the way for future female leaders in tech.
Ava: Thank you for giving me the platform to share my story. If it inspires even one person to take that leap, then it’s all been worth it.
Ava’s journey from spotting a gap in the market to leading a successful tech company is a vivid illustration of what women can achieve when they refuse to be sidelined. Her story, like many others featured in our Thrive Tales series, underscores the importance of resilience, community, and innovation.
For more stories of women breaking barriers and shaping the future, stay tuned to SheThrives. Together, let’s celebrate and support the trailblazers among us, encouraging every woman to step into her power and thrive.
Disclaimer: To maintain confidentiality and respect privacy, we’ve changed certain details about our interviewee and used a model photo. The essence of the story remains true to the experiences shared with us.